European Psychiatry - Volume 41 - April 2017

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25th European Congress of Psychiatry / European Psychiatry 41S (2017) S69–S105 S89
cases compared to control group was 2.56 (95% CI, 1.85 to 3.42, P-
value < 0.001) whilst the odds-ratio of suicidal ideation amongst
uncontrolled appetite/overeating cases compared to control group
was 2.19 (95% CI, 1.75 to 2.74, P-value < 0.001). Results remained
significant after adjusting for anxiety and depression symptoms.
Conclusion Focus on high risk groups such as DE seems important
in taking suicide preventive measures.
Disclosure of interest The authors have not supplied their decla-
ration of competing interest.
O057
Are social networks useful to
challenge stigma attached to mental
disorders? Findings from the time to
change social marketing campaign
2009–2014
G. Sampogna ∗, C. Henderson , G. Thornicroft , S. Evans-Lacko ,
I. Bakolis , E. Robinson , M. Luciano , V. Del Vecchio ,
A. Fiorillo
1 University of Naples SUN, Department of Psychiatry, Naples, Italy
2 Institute of Psychiatry- Psychology and Neuroscience–King’s College
London, Health Services and Population Research Department,
London, United Kingdom
∗ Corresponding author.
Introduction The newchannels of communication as socialmedia
(e.g. Facebook and Twitter) and the social marketing campaign
(i.e. campaign focused on enabling, encouraging and supporting
behavioural changes among target audiences) can represent useful
strategies to challenge stigma attached to mental disorders.
Objectives To evaluate the efficacy of the social marketing cam-
paign of the time to change (SMC-TTC) anti-stigma programme on
the target population in England during 2009–2014.
Aims To assess the impact of the SMC-TTC anti-stigma pro-
gramme in terms of:
– use of the social media channels;
– levels of awareness of the SMC-TTC;
– changes in knowledge, attitude, and behaviour related to mental
disorders.
Methods Participants completed the mental health knowledge
schedule (MAKS), the community attitudes toward mental illness
(CAMI) and the reported and intended behaviour scale (RIBS),
together with an ad-hoc schedule on socio-demographic charac-
teristics.
Results In total, 10526 people were interviewed, it was found a
growing usage of the SMC-TTC media channels and of the level of
awareness of the campaign (P < 0.001). Being aware of the SMC-TTC
was found to be associated with higher score at MAKS (OR = .95,
CI = .68 to 1.21; P< .001), at “tolerance and support” CAMI subscale
(OR = .12, CI = .09 to .16; P< .001) and RIBS (OR = .71, CI = .51 to .92;
P < .001), controlling for confounders.
Discussion In the general population, SMC-TTC has been found to
be effective in improving attitudes and behaviours towards people
with mental disorders.
Conclusions Considering these promising results obtained in
England, social media can represent the possible way forward for
challenging stigma. The future on-going evaluation of the SMC-
TTC may further shed light on the essential role of social media
in reducing of stigma and discrimination.
Disclosure of interest The authors have not supplied their decla-
ration of competing interest.
O058
A cross-correlation analysis of the
cyclicity of Italian suicide rates and
online suicide-related search volumes
P. Solano ∗, M. Ustulin , M. Vichi , R. Vecchio , A. Poggio ,
M. Pompili , G. Serafini , M. Amore
1 Clinica Psichiatrica, Psychiatry Department
Neurosciences–Rehabilitation–Ophthalmology–Genetics–Maternal
and Child Health, Genoa, Italy
2 Kyung Hee University, Department of Medicine, Seoul, Korea
3 Italy
4 Istituto Superiore di Sanità, Centre for Epidemiology–Surveillance
and Health Promotion CNESPS, Rome, Italy
5 La Sapienza, Department of Neuroscience–Mental Health and
Sensory Function, Rome, Italy
∗ Corresponding author.
Introduction People seeking information and news regarding sui-
cide are likely to use the Internet. There is contrasting evidence
about the relationship between the cyclicity of suicide-related
search volumes and national suicide-rates in different countries.
Objectives The objectives were to investigate first the cyclicity
of Italian suicides and online suicide-related searches carried out
by the Italian population in the same time frame (2008–2012) and
analyze the correlation between the two cyclicities.
Aims The study aimed to gain further insights on suicide-related
internet use and its relationships to completed suicides.
Methods Italian mortality database provided monthly national
data concerning suicides (2008–2012). Google trends provided data
of online monthly search-volumes of the term “suicide”; “commit
suicide”; “how to commit suicide” in Google search (2008–2014).
Results Seasonal AR model suits the trend of Italian suicides with
a periodic 1-year cycle. No specific cyclicity for Google search
volumes for “how to commit suicide” and “to commit suicide”
was found (ARIMA [0,1,1] and ARIMA [1,0,1] respectively). Google
search time series for “suicide” performed with ARIMA (1,1,1) and
the cross correlation analysis showed that it lags national suicides
of three months ( = 0.482, P-value < 0.001).
Conclusions Online searches for suicide-related terms in Italy
are more linked to factors other than suicidality such as personal
interest and bereavement. To our knowledge, no previous study
reported a lag of three months between online searches for “sui-
cide” and national suicides. This may shed further light on the
grieving process being of help in organizing effective supportive
strategies for the survivors.
Disclosure of interest The authors have not supplied their decla-
ration of competing interest.
O059
The impact of mental factor as an
indicator of the population state of
health
A. Vasileva ∗, N. Neznanov (Director)
1 Bekhterev Psychoneurological Institute–Medical Faculty of Saint
Petersburg University, neurosis and psychotherapy, Saint-Petersburg,
Russia
2 Bekhterev Psychoneurological Institute–Medical Faculty of Saint
Petersburg University, Saint-Petersburg, Russia
∗ Corresponding author.
In the framework of biopsychosocial model of health and pathology
that is nowadayswidely recognized in the different fields ofmodern
medicine the mind, building the core of personality and the brain
as the central regulatory organ play an essential role in the interdis-
ciplinary approach to somatic illnesses. It is a common knowledge
that comorbid anxiety and depression disorders can influence the
course of various somatic illnesses and worsen their prognosis. We